Application Deadlines

Returning vendors must apply by December 1st to be considered for the 2026 show.

A 50% deposit of the booth fee is required at the time of contract signing and must be paid via credit card.

The remaining balance and proof of insurance are due by June 1st. Failure to submit final payment and a valid certificate of insurance by this deadline will result in forfeiture of the booth without a refund.

General Conduct and Compliance
Cheyenne Frontier Days™ reserves the right to establish and enforce any rules deemed necessary to ensure the safety, efficiency, and smooth operation of the event. Exhibitors agree to comply with all such rules and to conduct themselves—and ensure their staff conduct themselves—in a courteous and professional manner.

All products and displays must be in good taste. Cheyenne Frontier Days™ reserves the right to remove any items deemed inappropriate or to revoke the exhibitor’s contract

Hours of Operation
All vendor booths must open daily at 10:30 a.m. Closing times vary throughout the park based on location.

Booths are required to remain open and fully staffed during all operational hours for the entire duration of Cheyenne Frontier Days™. 

Prohibited Items and Practices
The sale or display of weapons (including guns, knives with blades over 3 inches, spears, or arrows) is strictly prohibited.

Sales and displays must remain within the leased booth space—no encroachment into aisles or roving sales are allowed. Exhibitors must stay within their designated contracted area.

Subletting of booth space is strictly prohibited. Any exhibitor found subletting space will have their agreement terminated and must leave the grounds immediately.

Loudspeakers or microphones may not be used without prior written approval. 

Health, Safety, and Cleanliness
Pets are not permitted anywhere within the exhibit areas or on Frontier Park property at any time, including during setup, show hours, or teardown—except for service animals as defined by the Americans with Disabilities Act.

Alcohol and tobacco use are not allowed in exhibit areas. Smoking is strictly prohibited inside the Exhibit Hall and under B-Stand. Use of alcohol or tobacco during contracted hours may result in cancellation of the exhibitor’s agreement.

Vendor Booths and Space Allocation
Assignment of booth type and location is at the discretion of Cheyenne Frontier Days™, Inc. and is based on availability and event placement considerations. Vendors cannot choose their booth location. Vendor spaces include the designated area only. Exhibitors are responsible for providing all necessary equipment, including tables, chairs, water barrels, and any other items required for their operation.

Exhibition Hall Booth: 10' x 10'

Morning Star American Indian Village Booth: 16'5" x 12'10"

Midway Buildings: 12' x 12' or 12' x 24'

Old Frontier Town Building: 12' x 24' or 12' x 36'

Outdoor Space: Size varies. Subject to availability and approval. Vendor provides own setup (no stakes allowed; tents must be secured with water barrels or sandbags)

Under Grandstands: 8.5' x 14' or 9' x 10' (some height restrictions may apply)

Booth Displays & Appearance
Exhibitors are responsible for assembling their own booth setup or arranging to rent pipe and drape through a decorating company. Sidewalls may not exceed 4' in height, starting at the front of the booth and extending back the first five (5) feet. Any display that obstructs neighboring booths will need to be adjusted. This rule also applies to end cap booths unless special permission has been granted.

Note: Under the B-Stand area, height restrictions may apply. If your display requires a specific height, please indicate this clearly in advance.

All signage must appear professional; handwritten signs are not permitted. Booths should incorporate professional display elements such as carpeting, plants, shelving, and other decorative accents. Western-themed décor and backdrops are encouraged. All tables must be professionally covered and draped to the floor.

Exhibitors are responsible for arranging their own pipe and drape. Additional items such as tables, chairs, carpet, weights, and barrels may be rented from a decorating company.

All exhibits must remain within the established floor markings. Do not exceed your allotted space.

Liability Insurance
All vendors are required to carry liability insurance listing Cheyenne Frontier Days, Inc. and the City of Cheyenne, Wyoming as additional insureds. Please note that being listed as additional insured is not the same as being listed as a certificate holder.

Insurance must be provided by a carrier acceptable to Cheyenne Frontier Days, Inc., and must meet the following minimum coverage:

• $1,000,000 per occurrence
• $2,000,000 general aggregate

Coverage may be purchased through the Cheyenne Frontier Days™, Inc. insurance provider.

Taxes & Compliance with Laws
All vendors must comply with all applicable city, county, and state laws, statutes, ordinances, and regulations related to retail sales and public safety. Any violations must be promptly addressed and corrected.

Vendors are responsible for collecting and remitting all required state and local sales taxes.  For more information, contact the Wyoming Department of Revenue at (307) 777-5200.

Failure to remit taxes will prohibit vendor from being allowed at future celebrations.

Vendor Cancellation Policy
If a vendor chooses to cancel participation, written notice must be provided.

Cancellations received after June 1st are not eligible for any refund.

Refund requests submitted before June 1st will be reviewed on a case-by-case basis and are not guaranteed.

Cheyenne Frontier Days™, Inc. reserves the right to reassign any forfeited spaces at its discretion.

Utility Service
Each commercial exhibitor will be provided with one 120v/20-amp electrical hookup at no charge within their booth area. Any additional hookups must be approved in advance and will be at the exhibitor’s expense.

All electrical cords, cables, connectors, plugs, and equipment must be supplied by the exhibitor and must meet UL safety standards.

Any electrical connections other than 120v/20-amp must include photos of the plug type to be used and receive prior approval. Additional fees may apply.

Logo Use
Exhibitors may not use the official Cheyenne Frontier Days™ arrowhead or brand logos on any items for sale or display without the express written consent of Cheyenne Frontier Days™, Inc. Exhibitors are likewise prohibited from using or authorizing the use of any of the following phrases or designs without prior written consent: Daddy of ’em All®, Cheyenne Frontier Days™, Frontier Days™, CFD, Return to the West, the arrowhead logo, the C F reverse D brand, Cheyenne Rodeo, or the stylized “Cheyenne” logo in which the “C” forms part of the arrowhead brand.

Note: Any imitation or variation of these, such as “Granddaddy of Them All” or “Cheyenne Frontier Rodeo,” constitutes trademark infringement and must be avoided.

Important Application Information
Applications do not carry over from year to year. Vendors wishing to participate must submit a new application annually.

While priority consideration is given to returning exhibitors requesting to renew their previous location, Cheyenne Frontier Days™, Inc. reserves the right to assign all spaces at its sole discretion.

If your application is not selected, it will be placed on a waiting list applicable only to the current year’s event.